Trails of Light

The Visual Journal of Craig Ferroggiaro

Inspired by Advertising

Few things of recent memory have inspired me as much as this classic Polaroid SX-70 advertisement. It is beautifully produced and views like a mini documentary. The photographs shown throughout are quite nice. Best of all, and contrary to current advertising trends, it assumes it’s audience is intelligent and creative. All in all a sweet blend of history, technology, creativity and wonder.

Tub

iPhone:

Tub ©2010 Craig Ferroggiaro

Far East Seafood

Far East Seafood ©2010 Craig Ferroggiaro

Palace of Fine Arts

I’ve grown strangely tired of looking at photography lately.  The internet is great:  How could I ever see so much beautiful photographic work – and who would even see mine if it were not for the internet?  The internet isn’t so great: There’s so much to see that you grow weary and after a while everyone’s photography starts to look like the next photographer’s work.  Maybe mine does too?

Palace ©2010 Craig Ferroggiaro

Grant Street Laundromat

Grant Street Laundromat ©2010 Craig Ferroggiaro

Molinari’s Deli – North Beach

A Monday morning stroll down memory lane:

Molinari's Deli San Francisco ©2006 Craig Ferroggiaro

Al’s Attire – North Beach.

Al's Attire - North Beach ©2010 Craig Ferroggiaro

Since 1926.

Since 1926 ©2009 Craig Ferroggiaro

Blossom and Photography.

I’ve recently been introduced to the music of Blossom Dearie.  Being somewhat of a jazz fan, I don’t know how I missed her before.  The seeming ease in which she performs is amazing.

If I could make photographs that “sound” this sweet…  now that would be lovely.

Via Youtube:

Paperbacks.

Paperbacks on Wire Stand ©2009 Craig Ferroggiaro